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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
Recensioni (10)
Worthwhile book
The book is well written and contains many interesting examples of how companies can expand their business.
This is really a great book. It tells you why
An ocean of new ideas!
Five Stars
Outstanding book that will open the windows of your mind to new frontiers in strategy development..
Inspiring and encouraging book suitable for business mindsets
A must read for every businessman or entrepreneur..
Inspiration and two good models
During the summer InvestingByTheBooks will review some older books that we never got around to writing about although we think they are important.
A must read if you want to succeed
A must read for anyone serious about making an impact at work.
Five Stars
Great book.
A compelling case for changing your current strategy
Blue Ocean Strategy challenges the idea that in order to be successful you need to compete directly with your competitors.
wonderful, powerful
Wonderful, powerful, insightful; Professor Kim and Mouborgne exided my expectations, witch where already high having reed the original book.
Congratulations to Professors Kim and Mauborgne. The expanded edition ...
Congratulations to Professors Kim and Mauborgne.