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Recensioni (10)
Interesting, insightful, useful
This book was required for a class, but it was the best required reading I've ever had.
The Potential for Innovation Is All Around Us!
Below are five key lessons from the book, in the form of excerpts:
1- \"Some people have the notion that coming up with concrete solutions for real-world problems is somehow reserved for the experts - that the techniques for innovation are beyond the capacity of the typical person.
Easy Read, Great Points
This is our required reading for my Master's class.
Useful, Practical Advice
Barry Nalebuff and Ian Ayres provide practical advice on identifying and applying innovations in business models, pricing, products and services.
Not all great solutions come from left field
Thought provoking sections with practical ideas to consider.
Why not write slightly better?
This book is worth buying if the subject interests you, but manage your expectations, The paperback version of this book is probably fairly priced.
Excellent book
Interesting book.
Master your creativity
A recommended read for those who need structure in conjuring up the creative forces of their intellect.
Entertaining
This is a very entertaining and somewhat thought-provoking book.
Well, maybe 3.5 stars
Through their clearly written chapters, the authors provide a decent framework for approaching problem-solving.