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Market Rebels: How Activists Make or Break Radical Innovations
In the introduction to this book, author Hayagreeva Rao mentions that some sections have appeared in academic journals, but that he's \"rewritten [them] for the general reader rather than the specialist in organizational sociology.
SF
3 Aprile 2009
Tour de force treatise on social movements
This is an excellent book for anyone with an interest in social movements -- seeing how \"hot causes\" incite people to come together and engage in \"cool mobilization\" to influence markets.
BH
9 Febbraio 2009
Market Rebels Rocks!
This book reminded me of an event that took place about ten years ago, when Starbucks came to town and parked their store right next door to my favorite coffee shop in Westport.
NZ
14 Gennaio 2009
A Useful Masterpiece
Professor Rao has written a compelling, evidence-based,and remarkably useful book.
Recensione Market Rebels: How Activists Make or Break Radical Innovations
Recensioni (4)
A study of the role of market activists
In the introduction to this book, author Hayagreeva Rao mentions that some sections have appeared in academic journals, but that he's \"rewritten [them] for the general reader rather than the specialist in organizational sociology.
Tour de force treatise on social movements
This is an excellent book for anyone with an interest in social movements -- seeing how \"hot causes\" incite people to come together and engage in \"cool mobilization\" to influence markets.
Market Rebels Rocks!
This book reminded me of an event that took place about ten years ago, when Starbucks came to town and parked their store right next door to my favorite coffee shop in Westport.
A Useful Masterpiece
Professor Rao has written a compelling, evidence-based,and remarkably useful book.